Challenge · Innovation

Build what your customers actually need.

Listen first. Then build less, and build it right.

A woman with earbuds listens in front of a bronze statue in an old street; her phone shows a route on a map app.

The problem

  1. Your team ships features nobody asked for.
  2. Customer feedback piles up in a tool, and nobody reads it.
  3. Opinions about customers replace conversations with customers.

What we do: the method, applied to innovation

  1. Human
  2. Vision
  3. Indicators
  4. Data
  5. Decisions, then back to Human, one turn higher
  1. 01 Human We find who it serves, and listen to them before building.
  2. 02 Vision We say what the product is for, in one sentence.
  3. 03 Indicators We choose the signs that show customers use it and come back.
  4. 04 Data We decide what to collect, and who reads it.
  5. 05 Decisions You decide what to build next, what to fix and what to drop.

You leave with

  • Who it serves, in their own words
  • A one-sentence vision for the product
  • The indicators that show it works
  • A clear list: build, fix, drop

Which format fits you

A sailing instructor briefs a team on a marina pontoon before boarding a cruising yacht.

Coaching at sea

One day at sea shows how your team really decides.

From €2,500

Questions leaders ask

How much does it cost?

It depends on the format. Leadership team coaching starts at €800 a day; personal coaching is €150 an hour.

Who is it for?

Founders and product teams, in companies of 20 to 500 people.

Do you work on our product?

No. I coach your team. Your team builds the product and owns it.

Do we need research skills?

No. We start with plain conversations with real customers.

Which format fits innovation work?

Leadership team coaching for the heads of product. Personal coaching for the founder. At sea, to see how the team decides.

What do we leave with?

Who it serves, one vision, its indicators, and a clear list of what to build.

The human at the helm

30 minutes. Tell me where you're stuck.

I'll tell you if I can help. No slides.